Wild Thing

‘Wild Thing’ has been developed exclusively for The Born Free Foundation by Vintage Roots. The name and label have been specially chosen to reflect how the wine is not only there to be enjoyed, but also to raise funds for wildlife. "The name Wild Thing so perfectly reflects the wines’ organic origins and the company’s concern for the environment and wildlife. We are thrilled that Wild Thing is to be sold in aid of Born Free to directly benefit conservation and animal welfare. I believe it fully deserves to be one of the most sought after and popular new organic wines," says Virginia McKenna OBE, Founder of Born Free.

Initiated in 2010, the range now includes a Sauvignon Blanc, a Merlot, a Rosé (all sourced from a well-established organic winery in La Mancha, Spain), a Prosecco (sourced from our friends Giol in N.E. Italy), an organic Lager, and a couple of Wild Thing mixed cases. For every bottle of Wild Thing sold, a donation is made to The Born Free Foundation. This dynamic international wildlife charity was founded in 1984 by the actors Bill Travers MBE and Virginia McKenna OBE, stars of the iconic film Born Free, and their son, Will Travers OBE, the charity’s President. Born Free takes action worldwide to save lives, stop suffering and protect species in the wild. From small beginnings, the Born Free Foundation has grown into a global force for wildlife, but a personal passion for wild animals and desire for positive change remain at their heart. Described by The Times as "Big enough to make a difference, but small enough to care".

Born Free is determined to try to halt the race to extinction by protecting rare species in their natural habitat. Working with local communities, they find compassionate conservation solutions so people and wildlife can live together. Their major international projects are devoted to animal welfare, conservation and education.